This year marks a significant milestone as Mertzcrew celebrates 25 years of innovation, growth, and dedication to the live events industry. From humble beginnings to becoming an industry leader in workforce and technology solutions, our journey reflects a deep commitment to collaboration, customer satisfaction, and excellence. Over the past quarter-century, curiosity, teamwork, and a passion for solving real-world challenges have driven meaningful technological advancement, from early digital tools to today’s artificial intelligence–powered innovations. This 25th anniversary celebration honors not only where we’ve been, but the ideas, partnerships, and emerging technologies that will shape the future generations of live events.

Scheduling a live event crew isn’t just hard; it’s one of the most demanding, high-pressure responsibilities in the entire production process. One misstep in crew selection can impact the quality of the event, delay timelines, or overload your top technicians.

That reality is exactly why Mertzcrew launched Gofer.

In the fast-paced world of live events, precision and speed are everything. And now, the game has changed as technology pushes for faster and more efficient solutions. Whether you're managing multiple shows across cities or crewing a high-stakes production on short notice, every scheduling decision matters. That’s where Gofer, the new AI scheduling assistant from Mertzcrew, enters.

Being a scheduler is no easy feat, with outdated spreadsheets, scattered communication, and critical crew knowledge walking out the door when schedulers move on to other opportunities, live event companies are operating under constant pressure. Mertzcrew’s mission is to empower event production teams with smart, adaptive tools and support to overcome these hurdles to put on successful, more streamlined events. With that mission in mind, the next era of crew management has arrived! 

Live event companies face countless moving parts, and finding the right crew shouldn’t be one of them. Whether you’re scaling up or managing the unexpected, we’re the trusted partner you can count on. Mertzcrew provides an advantage with an unmatched support structure. Let’s take a detailed look at how our full-service platform helps you crew smarter, safer, and faster. 

As your live events business grows, so do the complexities of managing freelance technicians. With every new project, you face increasing risks and administrative burdens—from creating compliant contracts to securing the right insurance and ensuring on-time payments. At Mertzcrew, we understand that these challenges can feel overwhelming, especially as your company scales.

When California enacted the labor law known as AB5 in 2020, AV production companies found it difficult to stay in compliance. They worried about missing requirements, losing money, and even being fined for non-compliance. Given the complexities of the new law, we knew that we would need to rise to the occasion to help our clients stay compliant when producing events in the Golden State. 

If you’re a live event professional looking to scale your business in 2025, Jumpstart Dallas should be on your radar. The workshop will be focused on Strategy and Management – the secret to your success in the new year. Held in Fort Worth, Texas on November 20-21, attendees will learn from keynote speakers, explore strategy workshops and attend a breakout strategy session, all while networking with their peers in the industry. 

Booking talent in the AV industry can be challenging, and every event requires AV professionals with the right experience, knowledge, and equipment to meet or exceed client expectations.