In the fast-paced world of live events, precision and speed are everything. And now, the game has changed as technology pushes for faster and more efficient solutions. Whether you're managing multiple shows across cities or crewing a high-stakes production on short notice, every scheduling decision matters. That’s where Gofer, the new AI scheduling assistant from Mertzcrew, enters.

Built directly into Mertzcrew’s Crew page, Gofer is redefining how live event professionals find and contract the right techs faster, smarter, and with more confidence. If you’re still relying on spreadsheets, endless group texts, or outdated platforms, this is your sign to immerse your crew in this new addition to Mertzcrew.

We’ll break down how Gofer works, how to apply it to your next event, and why it’s quickly becoming an indispensable part of the modern scheduler’s toolkit.

What Is Gofer?

Gofer is the first AI assistant built specifically for crewing in the live events industry. Unlike generic scheduling tools, Gofer is trained on real-world technician data and works within your existing Mertzcrew workflow.

Think of Gofer as a crew-matching AI assistant that understands the urgency and complexity of your events. It pulls from a network of over 14,000 freelance technicians and suggests matches based on your criteria, all in a matter of seconds.

Key Features and Functionalities of Gofer 

Smart Technician Matching

Gofer considers key factors like:

• Role & Location
• Availability
• Certifications
• Ratings & Reviews
• Past Project History
• Preferred or Avoided Crew

The result? Accurate, relevant suggestions for each role you need to fill with no guesswork.

Speed Like You’ve Never Seen

Forget hours of filtering and back-and-forth. With Gofer, you input your needs, and within seconds, Gofer returns tailored suggestions, saving critical hours in your scheduling workflow.

Precision + Consistency

Gofer helps remove personal bias by using real data. It ensures that every tech recommended is qualified and available, which significantly reduces scheduling conflicts and skill mismatches.

Learning Over Time

Gofer gets smarter the more you use it. It learns from your choices; who you prefer, who you avoid, and fine-tunes future recommendations accordingly.

Peace of Mind

Gofer handles the complexity in the background, so you can make fast, confident decisions and focus on what matters: delivering a flawless event.

Getting Started with Gofer in Mertzcrew: A Step-by-Step Guide

Using Gofer is easy because it’s built right into Mertzcrew. Here’s a powerful way to use it on your next project:

1. Go to the Crew Page of Your Project

Log in to your Mertzcrew account and navigate to the crew page of the project.

2. Enter All the Roles You Need for Your Project Input You’re Looking For

Don’t assign specific people; only enter the role, schedule, and budgeted rate. In the chat, tell Gofer what you need. For example:

This gives Gofer the criteria for the roles you need crewed. “I need 2 Audio Engineers and 1 Video Tech in Atlanta on Sept 12–14.”

3. Press The Gofer Icon

You’ll see the Gofer chat icon near the crew tab. Gofer may ask you some additional questions or preferences to best assist you. 

4. Review Gofer’s Suggestions

Gofer instantly pulls a list of matching freelance technicians based on your inputs. You’ll see their:

• Availability
• Rating
• Certifications
• Previous experience

5. Select and Confirm

Choose the best match(es) to communicate and evaluate the right fit. Then, proceed with your normal scheduling workflow. You’re still in control. Gofer does the heavy lifting to get you started faster.

Real-World Scenario: Implementing Gofer for Events

Imagine you're a project manager handling back-to-back shows across three cities. You need qualified lighting, audio, and rigging techs in each location, all within 48 hours. Instead of manually searching or repeating past processes, you use Gofer.

With one query per location, Gofer gives you precise recommendations. You quickly select the best matches, avoid last-minute issues, and stay on schedule. You’ve saved hours, reduced stress dramatically, and gained immeasurable confidence. 

Why Gofer is a Must-Have for Live Event Teams

Whether you're an enterprise production house or a growing mid-market company, Gofer delivers serious ROI. It’s the assistant that every scheduler didn’t know they needed. 

While Gofer offers many benefits, there are some definite standouts that make it a must-have. Firstly is reclaiming your time. Time is money in the events industry, and with Gofer’s capabilities, you can streamline your crewing process by letting the platform move processes faster. 

This leads perfectly into another benefit, simplifying your scheduling. By reducing manual processes, you are on the fast track to completing tasks. Rather than having to set aside time for complicated and repetitive tasks, you can turn to Gofer. 

Gofer doesn’t just save you time; it helps you avoid expensive mistakes. By using data-driven logic instead of gut instinct or outdated lists, Gofer reduces the risk of double-booking, miscommunication, or scheduling someone without the right qualifications. It flags availability conflicts, surfaces certifications, and ensures the crew you select is fully equipped to meet your project needs. In an industry where every delay or mismatch can cost thousands, Gofer delivers real, measurable risk reduction.

As your event volume grows, so do the challenges of managing crew at scale. Gofer is built to grow with you, handling everything from one-off shows to nationwide tours. It standardizes your crewing process across projects and locations, allowing you to scale operations without scaling chaos. Whether you're onboarding new schedulers or expanding into new markets, Gofer gives your team a consistent, reliable system they can trust, ensuring quality never drops as your business rises.

What’s Next? Mertzcrew is Just Getting Started

Mertzcrew is a step ahead with this first-of-its-kind AI specifically for the Live Events industry. 

General AI usage is already on the rise. In their 2025 Market Report, Gitnux says that 68% of event production professionals expect AI to impact planning in the next five years significantly. General AI is already delivering and helping improve ROI by up to 30%, reducing planning time by over 20%, and enhancing engagement. 

These numbers aren’t just impressive; they reinforce a growing reality: AI is no longer a future concept, but a present-day differentiator. Gofer AI is a direct reflection of this trend, delivering these benefits specifically to live event schedulers. By automating the most time-consuming aspects of technician scheduling, Gofer empowers teams to spend less time planning and more time producing, while improving crew quality and minimizing costly errors. It’s not just future-facing, it’s what forward-thinking teams are already putting into action. 

If you’re already using Mertzcrew, get ready because Gofer is launching this Quarter. If you’re not, now’s the time to see what smarter scheduling looks like with the best and only AI-powered scheduling tool. Whether you're managing tight timelines or high-volume projects, this freelance crew scheduling software helps you coordinate with accuracy and speed.

Learn More About Gofer AI or Schedule a Demo

Have questions? Email us at support@mertzcrew.com; we’re always here to help you.