Booking talent in the AV industry can be challenging, and every event requires AV professionals with the right experience, knowledge, and equipment to meet or exceed client expectations.

When your usual crew is booked, you need a more efficient way to find the right talent. Mertzcrew’s new Private Broadcast tool helps you select AV techs with the precise skills and experience for your project, hand-picking from your pool of pros.

The Challenge of Crewing Projects

When you’ve got multiple live events, you need a simple way to narrow down your choices to make your production a success. Depending on the event and your client’s specifications, you may need to limit opportunities to AV techs who have specific certifications (like Barco or other high-end systems), and that can add an extra layer of difficulty to the selection process in an efficient manner.

Regardless of which event you’re producing, you’ll want to work with technicians who have the expertise needed to deliver fantastic results. Whether you need an Audio Engineer or Camera Operator, it’s important to narrow your search quickly and not waste time wading through techs who don’t have the required skill or experience you need.

Private Broadcast can address these issues by making it easy to pre-select the exact criteria you need. You can choose the requirements for your private broadcast, like skills, certifications, or location, making sure only qualified AV freelancers that you’ve selected & evaluated will receive your post.

How Does Private Broadcast Work?

Let’s get into the details about how Private Broadcast works, so you know why it’s such a valuable tool for your AV company.

Step-by-Step Guide to Using Private Broadcast

Private Broadcast is a tool that allows an AV company to fine-tune its selection process. You specifically select which AV techs will receive information about the assignment  based on your own specific qualifications.

Here’s our step-by-step guide to using Private Broadcast to find the right crew members for your next event.

1. Clients create a list of the assignments that they need for an upcoming project.  For each assignment, the client can begin to apply specific skills, certifications, or equipment to meet the client’s needs.
2. The client then selects which freelancers will receive information about each assignment. We’ll go into more detail about the customization options in the next section.
3. The listing goes live and is viewable by the pre-selected AV technicians that the client selected, based on the filtering criteria, thus eliminating the chance that candidates without the necessary skills will apply to the listing.
4. Private Broadcasts can even incorporate custom features, such as Client Assessments or Tags, to make sure their pool of pros are uniquely qualified to deliver the necessary results.

Private Broadcast is your key to efficiently contracting the right technicians for the right projects.

Customizing Private Broadcast

We already mentioned that Private Broadcast offers Mertzcrew clients an opportunity to only send their open assignments by applying custom filters to their search. Here are some of the filtering options available:

• Favorites
  
  
• Alumni (technicians you’ve worked with before)
  
  
• Technical skills
  
  
  
• AV certifications
  
  
• Location
  
  
  
• Rating

This client-inspired feature ends the need to reach out to preferred techs or alumni individually, increasing the likelihood of a strongly performing crew for every event.

Understanding Public vs Private Broadcast

Now you know about the Private Broadcast feature on Mertzcrew, but you may be wondering if there’s a non-private version. The answer is yes. The Public Broadcast feature has been included in Mertzcrew for a while now. Here’s how the tools compare.

The Public Broadcast Feature

Unlike Private Broadcast, which lets AV production companies choose which techs and freelancers receive job details, Public Broadcast shares open positions with all AV freelancers who have opted in for assignment notifications.

In some cases, it may be desirable to cast a wide net. There may be freelancers who have acquired new skills who might not otherwise be able to apply for your shows. Or if you prefer having a large pool of interested techs, then Public Broadcast may be the best choice.

Private Broadcast and Its Benefits

Mertzcrew clients still have the option of using Public Broadcast, but here are some key benefits to motivate you to take advantage of the new Private Broadcast feature.

Streamline AV Tech Selection

There are times when having a large pool of applicants is actually a hindrance to contracting the right people. Clients find Private Broadcast to be especially useful when they’re quickly crewing a last-minute project from a collection of equally-qualified and known technicians. The client can simply select whomever responds first and move on to crewing other projects.

Flexibility to Switch to Public Broadcast

With Private Broadcast, you’re not locked into staying Private if you need to expand your search. If you create a Private Broadcast and you’re not getting the results you need, you have the option to switch to Public to notify a larger pool of potential candidates that could be a good fit.

AV Companies Can Leverage Private Broadcast with Mertzcrew

AV companies of every size can leverage Private Broadcast with Mertzcrew. Here are some things you should know.

Why We Added Private Broadcast to Mertzcrew

We added Private Broadcast to Mertzcrew because our clients need a more efficient and streamlined way to select pre-qualified technicians quickly.  Private Broadcast is the key to making it easy to communicate with and contract the skilled AV professionals they need.

Time-Saving Aspects and Crew Performance Improvements

Mertzcrew helps AV companies save time and money, and Private Broadcast is something that can assist with both goals.

First, it saves them the time and money required to sift through a huge pool of techs to find the right person.

At the same time, Mertzcrew’s automation and other features help to streamline the onboarding process. It’s easy to secure commitments, create compliant contracts, enhance communication, and approve services quickly.

Conclusion

Private Broadcast is something that Mertzcrew has designed to fulfill our mission of making it as easy and cost efficient as possible for AV companies to identify, onboard, contract, and pay their ideal candidate.

For your next project, try creating a Private Broadcast to quickly select the freelancers who have the exact skills and experience you need to make your event successful.

Are you interested in learning more about Mertzcrew and Private Broadcast? Schedule a free demo today!